Environmental Design
Beyond Security 2022
This was the second big swing for newly formed TD SYNNEX. Nearly 500 attendees representing advanced solutions providers got together to meet all the new faces that could potentially share a slice of the $150 billion cyber security industry. TD SYNNEX would go on to be the best positioned to help customers navigate that space.
More Details
Development
Mood Boards
We worked from three taglines: Defense in Quantum, Navigate Tomorrow’s Threatscape, and The Next Step Forward.
Defense in Quantum explored how collective elements create a unified show of force through coordinated motion—like a world corralled but allowed to exist within strict, expected standards.
Navigate Tomorrow’s Threatscape took a more physical, direct approach. It evoked moving through a vast, layered landscape—both topographical and digital—where navigating implies a path through potentially hostile, complex terrain that’s risky to traverse alone.
The Next Step Forward focused on the individual’s journey, highlighting movement through layered steps or levels—point A to point B—emphasizing progress and personal maneuvering within the space we provide.
Iterations
Stakeholders gravitated to fingerprints as topography to symbolize privacy and security. Its inherent layered texture became a key focus, leading us to iterate compositional variations to settle this phase of the development journey.
Variations
Campaign
Microsoft Education
Microsoft excels in the SLED space, particularly in Education, as classrooms moved into homes. To highlight their solutions, we developed comprehensive websites, a podcast series, and a targeted campaign with email and social media, reinforcing Microsoft’s role as a key innovator during a time when staying connected was essential.
Campaign
HPE CommonUnity
Hewlett-Packard Enterprise wanted to remind everyone who’s really leading the game. They called on our skilled content team to make it happen.
We crafted a suite of interactive experiences and engaging content that put HPE’s solutions front and center. Email and social media nurture campaigns spread the message to SLED, Retail, and Manufacturing partners, highlighting HPE’s tech expertise in growing communities and organizations.
The campaign showcased a wide range of skills—from web development and infographic storyboarding to email coordination and standout video and motion design. And it’s still driving business for HPE today.
Web
Commscope Ruckus Solution Fetcher
After the Commscope Ruckus merger caused some confusion, their strategy eventually became clear. The goal was to remind resellers why they’re a top network infrastructure provider and to educate and recruit them on the solutions and benefits offered.
Enter the Practice Builder.
We created an engaging experience featuring a rich content library and case studies showcasing Commscope Ruckus’s confidence in their solutions. Some say the success came from a “comprehensive omni-channel strategy” with email, lead scoring, and digital ads—but that’s straight from the RFP.
The project started lightheartedly—the Ruckus team is a great group making serious hardware, making it easy for Commscope to get involved. With aligned goals and smooth execution, we delivered an attractive, effective experience that educated the audience along the way.
